AB 446
Surveillance pricing.
Vote required
Majority
Fiscal committee
No
Appropriation
No
Current location
In Floor Process
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Sign in to take action- Introduced
- Passed Assembly
- Passed Senate
- To Governor
- Became Law
Bill overview
This bill, AB 446, prohibits grocery stores and grocery departments from using surveillance pricing – offering customized prices based on a consumer’s personal information collected through electronic surveillance – to target individual shoppers. It defines ‘surveillance pricing’ and outlines penalties for violations, including civil fines and potential lawsuits by consumers. The bill also establishes specific exceptions for certain types of discounts and pricing practices, aiming to protect consumer privacy and prevent discriminatory pricing based on personal data.
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