Video streaming services: commercial advertisements.
Vote required
Majority
Fiscal committee
No
Appropriation
No
Current location
Chaptered
Take action
Record your position on this measure.
Create an account to take a stance, submit a written position, or contact your legislator.
Progress
Where this bill stands in the legislative process.
- Introduced
- Passed Senate
- Passed Assembly
- To Governor
- Became Law
Overview
This bill establishes regulations for video streaming services in California to ensure audio levels of commercial advertisements are consistent with the video content they accompany. It mirrors federal regulations regarding commercial loudness, specifically referencing the Commercial Advertisement Loudness Mitigation (CALM) Act. The law prohibits streaming services from transmitting ads louder than the video they accompany, starting July 1, 2026. Importantly, this bill does not create a legal avenue for individuals to sue streaming services over this issue.
Key provisions
- Defines ‘video streaming service’ for the purpose of the law.
- Prohibits video streaming services from transmitting commercial advertisements louder than the video content.
- Aligns with federal regulations (CALM Act) regarding commercial loudness.
- Sets the effective date for the regulation as July 1, 2026.
- States that the bill does not create a private right of action.
Who is affected
- Video streaming services operating in California
- Consumers of video streaming services in California
- The entertainment industry
Notable changes
- Establishes a specific loudness standard for commercial advertisements on video streaming services.
- Extends federal regulations (CALM Act) to the streaming video industry.
- Creates a state-level regulation to ensure audio consistency.
Bill text
Read the latest version inline or switch to a previous version.
Text extraction is in progress. View the official source.
Arguments
Reasons offered for and against this legislation.
Arguments in favor
No arguments in favor have been submitted.
Submit yoursArguments opposed
No arguments opposed have been submitted.
Submit yours