AB 2721
Unfair Competition Law: hotels.
Vote required
Majority
Fiscal committee
No
Appropriation
No
Current location
Appropriations
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Sign in to take action- Introduced
- Passed Assembly
- Passed Senate
- To Governor
- Became Law
Bill overview
This bill amends California’s Unfair Competition Law to require hotels to post a notice when they are aware a reservation is being made by a federal agency like Customs and Border Protection or Immigration and Customs Enforcement. The notice will inform hotel workers and guests of the potential presence of these agencies on the property. This aims to provide transparency and potentially assist federal agents with their duties.
Key provisions
- Hotels must post a notice when aware of a reservation with US Customs and Border Protection or US Immigration and Customs Enforcement.
- The notice must be prominently displayed and remain visible during the reservation period.
- The hotel operator must ensure the notice is accessible to all workers and guests.
- Hotels are not liable for any incidents that occur as a result of complying with this notice requirement.
- The bill defines ‘hotel’ and ‘operator’ for clarity.
- A violation of this section is considered unfair competition under the Unfair Competition Law.
Who is affected
- Hotels
- Hotel operators
- Hotel workers
- Guests of hotels
- United States Customs and Border Protection
Notable changes
- The bill introduces a new requirement for hotels to display a specific notice related to federal agency reservations.
- It expands the scope of the Unfair Competition Law to include this specific hotel practice.
Arguments in favor
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AB2721:v95#DOCUMENT
Bill Start
| Amended IN Senate July 02, 2026 |
| Amended IN Senate June 22, 2026 |
| Amended IN Assembly April 23, 2026 |
| Amended IN Assembly March 23, 2026 |
CALIFORNIA LEGISLATURE— 2025–2026 REGULAR SESSION
Assembly Bill
No. 2721
| Introduced by Assembly Member Carrillo (Principal coauthor: Assembly Member Gipson) (Coauthors: Assembly Members Ávila Farías, Mark González, Haney, Lee, Lowenthal, and Solache) |
| February 20, 2026 |
An act to add Section 17211 to the Business and Professions Code, relating to business.
LEGISLATIVE COUNSEL'S DIGEST
AB 2721, as amended, Carrillo. Unfair Competition Law: hotels.
Existing law, the Unfair Competition Law (UCL), makes various practices unlawful and provides that a person who engages, has engaged, or proposes to engage in unfair competition is liable for a civil penalty and subject to injunction, as specified. The UCL authorizes actions prosecuted under its provisions to be brought by certain public attorneys, including by the Attorney General, a city attorney of a city having a population in excess of 750,000, or by a county counsel of any county within which a city has a population in excess of 750,000. The UCL prohibits the distribution, as provided, of any handbill, as defined, to any individual guest rooms in any hotel where the innkeeper has expressed objection to handbill distribution, as specified. The UCL provides that these provisions do not prohibit the distribution of a handbill to guest rooms in any hotel where the distribution has been requested or approved in writing by the innkeeper, or to any individual guest room when the occupant thereof has affirmatively requested or approved the distribution of the handbill during the duration of the guest’s occupancy.
This bill would require, under the UCL, the operator of a hotel with actual knowledge of a reservation with the United States Customs and Border Protection or United States Immigration and Customs Enforcement to post a prescribed notice in a prominent and accessible place where it can be seen by all workers and guests. workers.
Digest Key
Vote: MAJORITY Appropriation: NO Fiscal Committee: YES Local Program: NO
Bill Text
The people of the State of California do enact as follows:
SECTION 1.
Section 17211 is added to the Business and Professions Code, to read:
17211.
(a) An operator of a hotel with actual knowledge of a reservation with the United States Customs and Border Protection or United States Immigration and Customs Enforcement on its premises shall, no later than the time of arrival of an employee of that federal entity, post a notice in a prominent and accessible place where it can be seen by all workers and guests that discloses the potential presence of the United States Customs and Border Protection or United States Immigration and Customs Enforcement on its premises.
(b) The operator shall ensure that the notice remains prominently displayed for the duration of the reservation.
(c) An operator who has established a protocol to comply with this section in good faith shall be found in compliance with this section.
(d) The hotel and its operator shall not be liable for loss of life, injuries, violations, penalties, liabilities, or any damages that might occur pursuant to compliance with the requirements of this section.
(e) This section does not impose any duty on an operator of a hotel to seek information.
(f) A violation of this section shall be deemed engaging in unfair competition for purposes of this chapter.
(g) For purposes of this section, the following definitions apply:
(1) “Hotel” has the same meaning as Section 17210.
(2) “Operator” means a person who, at a minimum, meets both of the following criteria:
(A) The person is employed directly by the hotel owner or an entity charged with overseeing the day-to-day operations of the hotel.
(B) The person is classified as a “manager” by title and works 40 or more hours per week at the hotel.