Advertisement claims: health-related consumer products and services: digital replicas and synthetic performers.
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Majority
Fiscal committee
No
Appropriation
No
Current location
Appropriations
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Progress
Where this bill stands in the legislative process.
- Introduced
- Passed Senate
- Passed Assembly
- To Governor
- Became Law
Overview
This bill requires advertisements promoting health-related products and services to clearly disclose when images, audio, or video used to depict a health care provider are generated or substantially altered using artificial intelligence or other computer technology. It defines key terms related to digital replicas and synthetic performers, and allows the Attorney General, district attorneys, or individuals whose digital replicas are used to bring civil actions against those who violate the disclosure requirements. The bill also establishes specific disclosure methods for visual and audio media.
Key provisions
- Requires clear and conspicuous disclosure when AI-generated images, audio, or video depict a health care provider in advertisements.
- Defines terms like ‘artificial intelligence,’ ‘digital replica,’ and ‘synthetic performer’ for the purpose of the law.
- Specifies disclosure methods for visual and audio media to ensure visibility and comprehension.
- Authorizes the Attorney General, district attorneys, and individuals to bring civil actions against violators.
- Creates a new civil cause of action for individuals whose digital replicas are used in advertisements.
- Excludes certain advertisements from the disclosure requirements if the depicted health care provider consents and agrees to the statements made by the digital replica.
- Clarifies that a violation does not constitute a misdemeanor.
- Addresses reimbursement requirements under the California Constitution.
Who is affected
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