Surveillance pricing.
Vote required
Majority
Fiscal committee
No
Appropriation
No
Current location
In Floor Process
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Progress
Where this bill stands in the legislative process.
- Introduced
- Passed Assembly
- Passed Senate
- To Governor
- Became Law
Overview
This bill prohibits retailers from using surveillance pricing, which involves offering customized prices to specific consumers based on personally identifiable information collected through electronic surveillance technology. It defines ‘surveillance pricing’ and establishes a process for enforcement, allowing the Attorney General and consumers to seek civil penalties and injunctive relief. The bill also includes exceptions for discounts based on publicly disclosed eligibility criteria or loyalty programs.
Key provisions
- Defines ‘surveillance pricing’ as customized prices based on personal information collected through electronic surveillance.
- Prohibits retailers from engaging in surveillance pricing.
- Establishes a process for enforcement, including civil penalties and the ability for consumers to sue.
- Allows for injunctive relief to prevent violations.
- Specifies exceptions for discounts based on publicly disclosed eligibility criteria.
- Addresses discounts offered to customers terminating services.
- Requires retailers to clearly disclose eligibility criteria for discounts.
- Defines ‘electronic surveillance technology’ and ‘personally identifiable information’.
Who is affected
- Retailers
- Consumers
- Grocery Stores
- Technology Companies (involved in surveillance technology)
- Grocery Department Retailers
Notable changes
Bill text
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