Alcoholic beverages: tied-house restrictions: instructional events and promotional lectures: advertisements.
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Majority
Fiscal committee
No
Appropriation
No
Current location
Passed
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Progress
Where this bill stands in the legislative process.
- Introduced
- Passed Senate
- Passed Assembly
- To Governor
- Became Law
Overview
This bill changes rules about how winegrowers, wine importers, and their representatives can offer instructional events and promotional lectures featuring wine. Specifically, it allows for the use of video advertisements up to 60 seconds long, removing a previous requirement that the video content be relatively inconspicuous. The bill also broadens the types of advertising permitted for these events, including the use of pictures, illustrations, and videos of the retailer, winegrower, or importer, and removes restrictions on the content of those advertisements. It also updates provisions related to advertising for beer and wine promotional lectures.
Key provisions
- Allows video advertisements (up to 60 seconds) for instructional wine events.
- Removes the requirement that video content be relatively inconspicuous.
- Authorizes advertisements to include pictures, illustrations, and videos of the retailer, winegrower, or importer.
- Expands permitted advertising formats for instructional events (e.g., flyers, internet communications).
- Updates provisions related to advertising for beer and wine promotional lectures.
- Clarifies rules regarding the provision of samples during instructional events.
- Modifies regulations regarding the use of designated representatives at instructional events.
- Removes restrictions on the types of advertising permitted for instructional events.
Who is affected
- Winegrowers
- Wine importers
Bill text
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Sponsors
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3 on record
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