Buy California Program: task forces: events drawing significant world attention.
Vote required
Majority
Fiscal committee
No
Appropriation
No
Current location
Appropriations
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Progress
Where this bill stands in the legislative process.
- Introduced
- Passed Assembly
- Passed Senate
- To Governor
- Became Law
Overview
This bill creates a task force within the Department of Food and Agriculture to advise the Secretary on how to best utilize the Buy California Program during events that attract significant international attention. The task force will consist of members currently serving on marketing advisory and promotional councils. The goal is to leverage these events to promote California agricultural products and increase their visibility globally.
Key provisions
- Establishes a task force within the Department of Food and Agriculture.
- The task force will be composed of existing members of marketing advisory and promotional councils.
- The task force’s purpose is to advise on utilizing the Buy California Program during ‘events drawing significant world attention.’
- Defines ‘event drawing significant world attention’ as an event organized outside the US, expected to be broadcast internationally.
- The task force’s recommendations will be provided to the Secretary of Food and Agriculture.
Who is affected
- Department of Food and Agriculture
- California agricultural industry
- Consumers
- International organizations
- Marketing advisory and promotional councils
Notable changes
- Creates a new task force specifically for leveraging international events.
Bill text
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Sponsors
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1 on record
Primary sponsor
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