Consumer protection: privacy; personal data privacy act; create. Creates new act.
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Progress
Where this bill stands in the legislative process.
- Introduced
- Passed Senate
- Passed House
- To Governor
- Became Law
Overview
This bill, the "Personal Data Privacy Act", establishes new consumer privacy rights in Michigan. It requires certain businesses to provide notices about how they collect, use, and share personal data, and creates a universal opt-out mechanism for targeted advertising and data sales. The bill also mandates the registration of data brokers, sets standards for data handling, and establishes civil sanctions for violations. It aims to give consumers more control over their personal information and protect them from potentially harmful data practices.
Key provisions
- Requires businesses to provide notices about data collection and usage.
- Establishes a universal opt-out mechanism for targeted advertising and data sales.
- Mandates the registration of data brokers.
- Defines ‘sensitive data’ (e.g., racial origin, health information) and imposes stricter requirements for processing it.
- Creates a ‘dark pattern’ definition to prohibit deceptive user interface designs.
- Establishes standards and practices regarding the collection, processing, sale, sharing, and retention of personal data.
- Provides for civil sanctions and remedies for violations of the act.
- Requires controllers to conduct data protection impact assessments for certain processing activities.
Who is affected
- Consumers in Michigan
- Businesses that collect or process personal data
- Data brokers
- Technology companies
Bill text
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Document of record
- Version
- Senate Introduced Bill
- Published
- Not published in the source record
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Sponsors
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