Liquor: other; definition of brand; modify. Amends sec. 105 of 1998 PA 58 (MCL 436.1105) & adds sec. 604. TIE BAR WITH: SB 0512'25
Take action
Record your position on this measure.
Create an account to take a stance, submit a written position, or contact your legislator.
Progress
Where this bill stands in the legislative process.
- Introduced
- Passed Senate
- Passed House
- To Governor
- Became Law
Overview
This bill clarifies the definition of "brand" under Michigan’s liquor control code. It specifies that a supplier’s legal name, trade name, or doing-business-as name can be considered a brand if used on packaging, but not if solely for identifying the manufacturer or distributor. The bill also addresses brand extensions and requires suppliers offering multibranded products to designate specific wholesalers with distribution rights for their brands.
Key provisions
- Defines ‘brand’ as a supplier’s name, legal name, or trade name used on product packaging.
- Clarifies when a supplier’s name is considered a brand, excluding uses for identifying manufacturers or distributors.
- Addresses ‘brand extensions’ – variations of existing brands – and outlines factors determining if a product qualifies as an extension.
- Requires suppliers offering multibranded products to appoint wholesalers with distribution rights for each brand.
- Preserves existing distribution rights as of the bill’s effective date.
Who is affected
- Wine makers and small wine makers
- Brewers and micro brewers
- Distributors of alcoholic beverages
- Retailers of alcoholic beverages
- The Michigan Commission on Liquor Control
Notable changes
- Provides a more detailed definition of ‘brand’ and clarifies its application.
Bill text
Read the latest version inline or switch to a previous version.
Document of record
- Version
- Senate Introduced Bill
- Published
- Not published in the source record
This version is published only as a document. Open the viewer to read it here, or download the file.
Sponsors
Official sponsors from legislative records.
No sponsors are on record.
Arguments
Reasons offered for and against this legislation.
Arguments in favor
No arguments in favor have been submitted.
Submit yoursArguments opposed
No arguments opposed have been submitted.
Submit yours