HB 95
An Act providing for disclosure of synthetic advertising content and for enforcement.
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- Passed House
- Passed Senate
- To Governor
- Became Law
Bill overview
This bill aims to increase transparency in advertising by requiring disclosures when content is created using artificial intelligence. It defines ‘artificial intelligence’ and establishes standards for how such content must be labeled, ensuring consumers understand when they are viewing or hearing AI-generated material. The law also provides a legal framework for enforcement of these disclosure requirements.
Key provisions
- Defines ‘artificial intelligence’ as technology using predictive algorithms to create content.
- Requires clear and conspicuous disclosure when AI-generated content is presented to consumers.
- Specifies the content of the disclosure, including stating that the content was AI-generated.
- Sets standards for the presentation of disclosures (size, color, contrast, location, audibility, etc.).
- Establishes penalties for failing to comply with disclosure requirements.
- Applies to various forms of media, including text, images, audio, and video.
- Defines ‘clear and conspicuous’ to ensure disclosures are easily noticed and understood.
- Requires disclosures to be presented in the same medium as the content.
Who is affected
- Advertisers
- Businesses using artificial intelligence in advertising
- Consumers
Notable changes
- Introduces a new definition of ‘unfair methods of competition’ to include AI-generated content without disclosure.
Sponsors
Official sponsors from legislative records.
Primary sponsor
Cosponsors
Jennifer O'Mara
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