An Act providing for unfair methods of competition and for enforcement and penalties.
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Progress
Where this bill stands in the legislative process.
- Introduced
- Passed Senate
- Passed House
- To Governor
- Became Law
Overview
This bill addresses unfair methods of competition and deceptive practices, specifically focusing on the use of artificial intelligence in advertising. It defines ‘unfair methods of competition’ and ‘unfair or deceptive acts or practices’ to include the creation and distribution of content generated by AI without clear disclosure. The bill mandates that advertisements using AI-generated content must prominently state that the content was created using artificial intelligence, ensuring consumers understand the origin of the information they are receiving.
Key provisions
- Defines ‘unfair methods of competition’ and ‘unfair or deceptive acts or practices’ to include AI-generated content.
- Requires clear and conspicuous disclosure when AI is used to create advertising content.
- Specifies how the disclosure must be presented (first instance, same medium, permanent if feasible).
- Defines ‘artificial intelligence’ and ‘clear and conspicuous’ for legal clarity.
- Establishes penalties for violations, including civil fines and potential attorney fees.
- Allows the Attorney General and District Attorneys to seek injunctions to prevent unlawful practices.
- Sets a 60-day effective date for the bill.
Who is affected
- Advertisers
- Consumers
- Businesses using artificial intelligence in advertising
- The Attorney General
- District Attorneys
Notable changes
Bill text
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Document of record
- Version
- Pn 1690 Html
- Published
- Not published in the source record
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Sponsors
Official sponsors from legislative records.
9 on record
Primary sponsor
Cosponsors
Christine Tartaglione
Arguments
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