S2515
An Act relative to surveillance pricing in grocery stores
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Bill overview
This bill prohibits grocery stores from using biometric data, such as facial recognition, to track shoppers' purchasing habits and potentially adjust prices based on that information – a practice known as surveillance pricing. The legislation aims to protect consumer privacy and prevent unfair pricing practices. It builds upon existing efforts to safeguard personal data and regulate retail technology. The bill seeks to establish clear guidelines regarding the collection and use of biometric information in retail settings.
Key provisions
- Prohibits the collection of biometric data (e.g., facial recognition) of shoppers in grocery stores.
- Specifically targets ‘surveillance pricing’ based on this collected data.
- Addresses the use of biometric data to determine or adjust prices.
- Requires grocery stores to obtain consent before collecting biometric data.
- Establishes penalties for violations of the law.
- Defines ‘biometric data’ for the purposes of the bill.
- Creates a process for individuals to challenge the use of their biometric data.
Who is affected
- Grocery stores
- Shoppers
- Biometric data collectors
- Retail technology companies
Notable changes
- This bill introduces a specific prohibition on surveillance pricing based on biometric data, going beyond general data privacy protections.
- It establishes a clear legal framework for regulating the use of biometric data in the retail sector.
Sponsors
Official sponsors from legislative records.
Primary sponsor
the Internet and Cybersecurity Joint Committee on Advanced Information Technology
Cosponsor
Michael O. Moore
Arguments in favor
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Bill S.2515 194th (Current)
An Act relative to surveillance pricing in grocery stores
Senate, May 12, 2025 -- The committee on Advanced Information Technology, the Internet and Cybersecurity to whom was referred the petition (accompanied by bill, Senate, No. 47) of Michael O. Moore for legislation to prohibit surveillance pricing based on the biometric data of individuals collected on the premises of a food store and food department, report the accompanying bill (Senate, No.2515).
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Bill Information
Bill Information
Sponsor: Joint Committee on Advanced Information Technology, the Internet and Cybersecurity Status: Referred to Senate Committee on Ways and Means Special Attachments: Committee - Senate member votes
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Bill History Cosponsors
Bill History
Displaying 3 actions for Bill S.2515
| Date | Branch | Action |
| 5/12/2025 | Senate | Reported from the committee on Advanced Information Technology, the Internet and Cybersecurity |
| 5/12/2025 | Senate | New draft of S47 |
| 5/12/2025 | Senate | Bill reported favorably by committee and referred to the committee on Senate Ways and Means |
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