Makes advertised discount by use of fictitious former price of merchandise or services unlawful practice under consumer fraud act.
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Progress
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- Introduced
- Passed Senate
- Passed General Assembly
- To Governor
- Became Law
Overview
This bill makes it illegal for businesses to falsely advertise discounts by using a made-up, older price. Under this law, a ‘former price’ is considered fictitious if it can’t be proven through sales data or evidence of actual sales at that price. Consumers who are harmed by this deceptive practice can sue for damages, attorney’s fees, and court costs.
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