An Act relative to surveillance pricing in grocery stores
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Progress
Where this bill stands in the legislative process.
- Introduced
- Passed Senate
- Passed House
- To Governor
- Became Law
Overview
This bill prohibits grocery stores from using biometric data, such as facial recognition, to track shoppers and adjust prices based on their purchasing habits. The legislation aims to protect consumer privacy and prevent what is termed ‘surveillance pricing.’ It seeks to prevent retailers from collecting and utilizing this data to personalize pricing strategies. This bill builds upon existing efforts to regulate data privacy and retail practices.
Key provisions
- Prohibits the collection of biometric data (e.g., facial recognition) in grocery stores.
- Prevents grocery stores from using collected biometric data to personalize pricing.
- Addresses what is defined as ‘surveillance pricing’ based on biometric data.
- Focuses specifically on food stores and food departments.
- Aims to safeguard consumer privacy rights.
- The bill is similar to S.2515 and H.99.
- Related to existing legislation concerning self-checkouts and biometric data protection.
Who is affected
- Grocery stores
- Shoppers
- Retailers
- Consumers
Notable changes
- Addresses a new concern regarding the use of biometric data for pricing strategies.
- Expands upon previous legislation regarding data privacy and retail practices.
- Creates a specific prohibition against ‘surveillance pricing’ based on biometric data.
Bill text
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Sponsors
Official sponsors from legislative records.
2 on record
Primary sponsor
Michael O. Moore
Cosponsor
Michael O. Moore
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