An Act enhancing disclosure requirements for synthetic media in political advertising
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Progress
Where this bill stands in the legislative process.
- Introduced
- Passed House
- Passed Senate
- To Governor
- Became Law
Overview
This bill aims to increase transparency in political advertising by requiring clear disclosure when synthetic media – such as deepfakes – are used. It mandates that campaigns and advertisers identify when a video, audio, or image has been digitally manipulated or created using artificial intelligence. The goal is to help voters distinguish between authentic and fabricated content, promoting informed decision-making during elections.
Key provisions
- Requires disclosure when synthetic media is used in political advertising.
- Defines ‘synthetic media’ for the purpose of the law.
- Specifies the format and placement of disclosure requirements.
- Establishes penalties for non-compliance.
- Addresses the use of synthetic media in campaign communications.
Who is affected
- Political campaigns
- Political advertisers
- Voters
- Media outlets
- Digital content creators
Notable changes
- Introduces specific disclosure requirements for synthetic media in political ads.
- Clarifies the definition of ‘synthetic media’ to ensure consistent application.
Bill text
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Sponsors
Official sponsors from legislative records.
6 on record
Primary sponsor
House Committee on Ways and Means
Cosponsors
Bradley H. Jones Jr.
Kimberly N. Ferguson
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