HR 8479

The Protecting Consumers from Deceptive AI Act aims to combat the spread of misinformation by requiring clear disclosures when audio or visual content is created or significantly altered by artificial intelligence. It directs the National Institute of Standards and Technology to develop technical standards and guidelines for identifying and labeling AI-generated content, and it establishes rules for online platforms to display this information to users. The goal is to protect consumers from deception and maintain an informed electorate, particularly in the face of increasingly sophisticated deepfakes.