HR 7120
R u real act
R U Real Act
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- Passed House
- Passed Senate
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- Became Law
Bill overview
This bill, the Restrictions on Utilizing Realistic Electronic Artificial Language Act (R U REAL Act), aims to protect consumers from deceptive telemarketing practices by requiring disclosures when artificial intelligence is used to mimic a human voice or text message. It directs the Federal Trade Commission (FTC) to update the Telemarketing Sales Rule to mandate these disclosures. Furthermore, the bill increases penalties for violations involving AI impersonation, specifically targeting instances where AI is used to defraud or wrongfully obtain value, effectively holding telemarketers accountable for using deceptive AI tactics.
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