S 5640
Stop Subsidizing Childhood Obesity Act
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- Became Law
Bill overview
The Stop Subsidizing Childhood Obesity Act aims to reduce childhood obesity by limiting tax deductions for advertising and marketing that targets children with unhealthy food products. Specifically, it prohibits deductions for marketing efforts that promote food deemed ‘of poor nutritional quality’ or associated with such foods, particularly when directed at children under 14. The bill requires a study by the National Academy of Medicine to define these terms and establish guidelines, and it allocates additional funding to the Fresh Fruit and Vegetable Program to offset potential revenue losses.
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