Prohibits personalized algorithmic pricing and surveillance-based pricing by certain retailers in online commerce.
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Progress
Where this bill stands in the legislative process.
- Introduced
- Passed Senate
- Passed General Assembly
- To Governor
- Became Law
Overview
This bill prohibits online retailers and certain other businesses – including airlines, ticket brokers, and transportation network companies – from using personalized algorithmic pricing and surveillance-based pricing. It defines these practices as using a consumer’s personal data, such as biometric information or data about protected characteristics, to determine or vary prices. The law aims to protect consumers from potentially unfair pricing practices based on their individual data.
Bill text
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Document of record
- Version
- Introduced
- Published
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Sponsors
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2 on record
Primary sponsor
Joseph Cryan
Cosponsor
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