HB 2384
An Act amending the act of December 17, 1968 (P.L.1224, No.387), known as the Unfair Trade Practices and Consumer Protection Law, further providing for definitions.
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Sign in to take action- Introduced
- Passed House
- Passed Senate
- To Governor
- Became Law
Bill overview
This bill amends Pennsylvania’s Unfair Trade Practices and Consumer Protection Law to specifically define ‘dynamic pricing.’ It adds ‘dynamic pricing’ and ‘artificial intelligence’ to the list of prohibited unfair methods of competition and deceptive practices. The definition of ‘dynamic pricing’ includes practices that vary prices based on demand or other factors, potentially using artificial intelligence, while excluding genuine pricing practices. It also defines ‘artificial intelligence’ and ‘artificial intelligence model’ for clarity.
Key provisions
- Defines ‘dynamic pricing’ as price variations based on demand or other factors, potentially using AI.
- Defines ‘artificial intelligence’ as a machine-based system capable of making predictions and decisions.
- Defines ‘artificial intelligence model’ as a component of an information system using AI technology.
- Excludes ‘bona fide pricing’ from the definition of ‘dynamic pricing.’
- Specifies that ‘essential goods or services’ are not subject to the dynamic pricing definition.
- Defines ‘generative artificial intelligence’ as models that create synthetic content.
- Establishes a 60-day period before the new definitions take effect.
Who is affected
- Consumers
- Businesses that engage in dynamic pricing
- Retailers
- Technology companies developing AI models
- The Attorney General and District Attorneys
Notable changes
Sponsors
Official sponsors from legislative records.
Primary sponsor
Cosponsors
John Inglis III
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