AI Advertising Disclosure Act
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Progress
Where this bill stands in the legislative process.
- Introduced
- Passed House
- Passed Senate
- To President
- Became Law
Overview
The AI Advertising Disclosure Act requires companies operating AI-powered tools, particularly chatbots and search synthesis features, to clearly disclose when their responses are influenced by commercial arrangements. This includes revealing sponsored content, affiliate links, and the use of third-party data in generating responses. The law also establishes a registry for commercial arrangements, requires operators to inform users about such arrangements, and grants the Federal Trade Commission (FTC) authority to enforce these disclosures and regulate AI advertising practices.
Key provisions
- Requires disclosure of sponsored content in AI-generated responses.
- Establishes a registry for commercial arrangements influencing AI content.
- Mandates operators to inform users about commercial arrangements.
- Prohibits AI tools from denying they are AI or obscuring disclosures.
- Grants the FTC rulemaking authority to define and enforce disclosure requirements.
- Allows States to take legal action against violations of the law.
- Defines key terms like ‘sponsored content,’ ‘commercial arrangement,’ and ‘covered tool’.
Who is affected
- Companies operating AI-powered tools (particularly chatbots and search synthesis features)
- Consumers who interact with AI-generated content
- The Federal Trade Commission (FTC)
- State Attorneys General
- Third-party providers of data used in AI systems
Bill text
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Sponsors
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2 on record
Primary sponsor
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